Tag Archives: Marketing

Sustainability or CSR?: sorting out the confusion

Is confusion over the terminology holding back both the understanding and acceptance of sustainability/corporate social responsibility (CSR)?  Is this confusion further impeding effective implementation?  Does it hinder the appropriate organizational response in terms of structure and responsibility?  Can it inhibit … Continue reading

Posted in Corporate Social Responsibility, Defining Sustainability, The Challenge for Marketing | Tagged , , , , , , | 1 Comment