Author Archives: David Whiting

About David Whiting

I help organizations to create competitive advantage, build brands and develop new opportunities, in particular by aligning sustainability understanding with customer insights

Will Barclays ever get it?

The crises for Barclays keep coming in a seemingly never-ending procession, the latest concerning ‘dark pools’.  There would appear to be something rotten at the heart of the organization.  Its Quaker founders must be turning in their graves at the sight … Continue reading

Posted in Corporate Social Responsibility, Developing Sustainability Marketing, Understanding Marketing | Tagged , , , , , , | 2 Comments