Protecting the planet for future generations is probably the most important objective of sustainability.
A growing number of businesses, governments, non-governmental organizations (NGOs), international bodies and others are engaged in finding ways to both become more sustainable and to develop more sustainable ways of thinking.
Marketing – properly understood – has an important role in this work, and in turn, sustainability will come to play a much greater role in the development of business and marketing strategies.
This site aims to offer insights into some of the issues raised and to help answer questions such as:
- Why do marketers need to get immersed in sustainability issues; what are the threats if they don’t?
- Which are the key skills, that marketers possess, necessary for successful sustainability strategy development?
- What are the implications of sustainability for brand strategy development?
Please browse the posts, perhaps read a bit more about the site and what I do, and leave a comment.