Protecting the planet for future generations is probably the most important objective of sustainability.

A growing number of businesses, governments, non-governmental organizations (NGOs), international bodies and others are engaged in finding ways to both become more sustainable and to develop more sustainable ways of thinking.

Marketing – properly understood – has an important role in this work, and in turn, sustainability will come to play a much greater role in the development of business and marketing strategies.

This site aims to offer insights into some of the issues raised and to help answer questions such as:

  • Why do marketers need to get immersed in sustainability issues; what are the threats if they don’t?
  • Which are the key skills, that marketers possess, necessary for successful sustainability strategy development?
  • What are the implications of sustainability for brand strategy development?

Please browse the posts, perhaps read a bit more about the site and what I do, and leave a comment.

Thank you.

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